What is Search Engine Optimization (SEO) in Digital Marketing

What do you think, what is actually “SEO”?

Let’s talk about Digital Marketing first….

We have heard about the term Marketing from many generations that means to introduce or advertise any product or service to the current market and it is done by physically visiting or stopping by the shop or by a newspaper or by any traditional medium.

But nowadays a drastic change has happened in the marketing domain due to only Digital marketing. That means marketing the product or service online, with the help of google, social media platforms and many more channels. For that, there are many companies in the market offering these services and one of the best is Manyfits digital marketing company.

Now the turn for our main topic, “SEO stands for search engine optimization is the practice of optimizing that platform for a particular website to be ranked on search engine’s result page”.

It is a process of getting Traffic for free organic Traffic. It is also considered a quality control process for a website. Mainly SEO is based on di event types of searches like image search, news search, article search, etc, for better positioning of the website.

It is better to develop a website with SEO friendly strategy and submit an XML site map of the website for better indexing on google.

Types of SEO:-

On Page SEO – The most complicated thing is optimizing the content of the website for SEO on the basis of keywords and key phrases with different types of content meta tags and titles with links, this practice is known as On-Page SEO. It should be optimized in a way that all the elements should work together for the best result. This is a constant process otherwise all the past practice will be zero. It requires perfect page optimization with constant review of your content to make sure to audit your content for relevancy.

On-Page SEO is the next level. The content and other components present on a page are generally the focus of on-page SEO. On-page SEO’s primary goal, in contrast to technical and off-page SEO, is to provide search engine crawlers enough signals to enable them to comprehend the meaning and context of your material. Keeping in mind that they cannot read a page like a person, search engines seek out signs to determine the topic of a page. At this stage, you’ll deal with issues like website structure, SEO keywords, title optimizations, headers, internal links, picture SEO, structured data markup, and other methods that might inform search engines in the appropriate ways.

Off Page SEO – Practice making backlinks, brand building, citation building, content marketing, social media, etc. this will increase the site’s authority, understanding of your website, trust building and relevance.

Typically, when a user enters a search query, search engine algorithms scan their index in an effort to discover the best sites that may fulfil the user’s purpose. The top spots of the search results list pages that are strong candidates. The quantity of incoming links is one of the factors used to determine where a webpage appears in the results (backlinks). Backlinks are a sign of authority, and the source of the links can have a big impact on where you rank. Your ranking will be positively impacted if the links are coming from reputable and well-known websites. Your ranking will suffer if they come from an exchange, are paid links, links in article directories, link farms, or other sources.

Technical SEO – Technical SEO is the name given to the initial phase of the SEO process. Technical SEO, as its name suggests, has nothing to do with how websites are promoted online or their real content. It has to do with configurations that you must create so that search engine crawlers’ jobs are made simpler. If you get your technical SEO right the first time, you might not have to worry about it again. On the other side, if you experience issues with crawling and indexing, it may have a detrimental effect on your rankings.

Search engine optimization is a process originally used for business purposes and is the most trending field in terms of marketing and has good career opportunities also.