If we compare SEO and PPC then it depends upon the current situation of your business. I have spent some years in this field and noticed that SEO serves better in terms of long-term success. But it is a big challenge for new businesses to dive into SEO and PPC will work for it by making it fast promoted accurately.

It is a big challenge or we can call it a strategy by which we understand our customer’s nature and identify whether SEO is suitable or PPC is applicable or the Combination of both. In this article, we will look at some profits and losses of SEO and PPC and Discuss some beneficial strategies for your improved search results.

A main key difference between SEO and PPC is that Paid Ads are visible at the top of the page and below that organic results are visible, the SEO gives free organic traffic whereas PPC works on a cost-per-click Phenomena. Sometimes a combination of both works perfectly and gives the best results and overall process leads to Growth of Digital marketing.

SEO: Get results organically (Search engine Optimization)

Search engine optimization is a process of optimization of the website according to the nature of the search engine for ranking to its SERP. Both Search results and social media results are dropped into it.

1. Keyword research is essential. For any blog or any website, we have to target any particular keyword on which our blog or website will rank on the search result page.
2. On-Page SEO is the next step. Optimizing the content of a page by placing keywords in the correct place and with attractive titles and also optimizing images.
3. Off-Page SEO is an activity done outside the page for its ranking. Mainly it includes building backlinks for a website which is 3rd ranking factor of Google. 
4. Technical SEO is all about solving the technical complications of any website. It includes indexing the content, page speed, etc.

Pros

• Branding and Awareness. Your targeted keywords will help you to get in front of your potential audience in an advertising manner and gives them a positive image. If you are solving your searcher’s queries then this can be a big benefit for you to reach out as a big brand.
• Trust and Credibility. Visibility in SERP by solving queries which is a time-consuming process can compel the audiences to look for your services or products. This builds the trust of professionalism.
• Traffic and cost. Driving traffic to your website will increase your business and SEO is not easy an task but it is more cost-effective in comparison with other advertising techniques.
• Consistent Traffic and long-term results. For some reason, if you could not publish the stuff then also the traffic will be continued based on previous posts. And the main thing is if SEO is done once then its effect will be for a long time.

Cons 

• Sometimes due to big giants in the market, your website will not rank or it will take to rank, or maybe clicks and traffic will be very low. At that time you should consider changing your SEO strategy.
• Time taking Process and requires original content. SEO is time taking process and maybe it can take more and more time but you can correct it with your proper strategy. 

PPC:- Pay-Per-Click

It is a marketing or advertising technique where the marketer will pay money to search engines whenever the Ad will be clicked. This includes both search ads and social media ads also.

1. Keyword research is the same as you do for SEO, for what the audiences are searching.
2. Bidding is a step where you decide how much you will pay Google Per click.
3. Creating Ad is an another important step, it will confirm where your ad will be placed and what will your ad will speak.
4. Targeting the potential audience will be the most important thing. Who is clicking your ad?

Pros

• PPC is an instant process. You can target any platform supporting PPC and run ad Campaigns
• PPC allows segmentation targeting. You can target the audiences, age group, geographic location, etc. for accurate results.
• You can check whether it is working or not and if working then it is profit-making or loss-making. 

Cons

• PPC can be expensive. If you and your competitor are bidding on the same keyword then google will show the result of who is bidding on more money.
• It can be loss-making. If your ad is clicked by the wrong group of an audience then your money will be wasted.

Final thoughts are here that we cannot tell Either PPC is suitable or SEO is suitable for your business. Because if you have a local business then an SEO with few no. of leads can work but if there is an e-commerce business that is competing with big giants will be more difficult to rank. 

If you are looking for SEO and PPC services then Manyfits – A Digital marketing company in Jabalpur can help you. For more information please visit here:- https://manyfits.com/our-services/

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