For businesses of all sizes, online advertising has become one of the most successful ways to attract new consumers, locate new customers, and diversify revenues.
With so many alternatives – from PPC and paid social to online display advertising – it's difficult to know where to start. Pay Per Click (PPC) is a digital marketing strategy in which you pay a search engine or an online platform for each click on your ad. So, in effect, you're paying the advertisement publisher for each click produced by a particular IP.