Digital Marketing Growth in India
Enhancement of Digital marketing Growth and Internet era in India :-
A marketing technique which was an overnight change and a big trend in India, for India and by India. The year 2008 was the internet era for India and after that India was broadly introduced with the internet which brought Digital marketing growth in India.
From the year 2000 SEO, internet marketing and some more trends came to India but due to lack of internet it was not fully executed. By 2008, the internet was expensive but available and that was a very proud moment for Indians. Many companies were planning to launch their website and that was the biggest opportunity for Marketing firms to enter into the new world of Digital marketing. Digital marketing agencies started to offer their services like SEO and many more to other brands and businesses.
Digital marketing services and strategies like SEO, Social media marketing, Content marketing services, etc. were very superior in terms of modern marketing techniques. After some time successful business owners became very conscious about their web presence on search engines and started to run paid ads to grow brand awareness. By 2010, Digital wave in India started and also Digital marketing in India.
Future of Digital Marketing
The Indian Marketing Industry was growing very fast and the average growth speed was more than the last 2 decades. Today the Professional marketers are adapting digital marketing due to its wide scope and multiple digital marketing strategies like SEO, Content marketing, Paid Ads and Social media marketing. These strategies are only the techniques which help to increase Sales, increase brand awareness and many more things.
A Professional Digital marketer is a person who updates himself with the latest updates of digital marketing and improves his skills. With more and more growth Digital marketing agencies are having some modern tools and softwares that make marketing very convenient. Due to this Digital marketing growth in India is very drastically happening.
Some of the Modern tools are following :-
- Artificial Intelligence (AI)
- Video Marketing (Instagram reels, youtube Shorts, Google web stories, Youtube videos etc.)
- Geofencing technology
- Influencer marketing
- Automated marketing and personalized email marketing
- Augmented reality (AR)
- Voice search Optimization, etc.
If we talk about the Future of Digital marketing in India the answer is that “India is going to build its own Digital Ecosystem”. The reason is Either small business or big business tycoons, all are preferring Digital platform for their business to showcase itself in front of audiences. Even the Indian government is also supporting the “Digital India” Campaign for transforming the country into a digital zone.
Digital marketing is very cost effective and budget friendly in comparison to other marketing platforms because all of us are using social media and posting the quality content on social media can bring engagement to the audience, which is called Social media marketing and a budget friendly marketing method.
For business growth everyone needs an online platform and for launching them on an online platform Manyfits – Digital Marketing Company in jabalpur will help you. For Digital marketing services we can help you with the best service at a reasonable price.
Digital marketing growth in India or in any country is only depends upon the latest trends, techniques and new concept of marketing. But it also has some pros with cons that we will discuss in next article.
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